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Thursday, 9th January 2014

New Multi-brand Showroom to House Nissan and Subaru Cars

Tan Chong International Limited (TCIL) announces launch of
new facility at 25 Leng Kee Road

9 January 2014, Singapore - Tan Chong International Limited (TCIL), the parent company of Nissan and Subaru distributors, today announced the opening of the first phase of its three-building multi-brand showroom in Leng Kee Road. Located within the extension of the existing 25 Leng Kee Road Subaru showroom, the new facility houses all major Nissan and Subaru models, with the Changan brand to be added in the later part of the year.

Occupying a total area of 6,668 square metres (sqm), the eight-storey facility will be offered as a one-stop shop option for customers to view the different range of passenger vehicles distributed by TCIL. The new showroom has been operational since January 2013, and is the first part of the three-phase development, which is expected to be completed at the end of this year.

The new S$40 million multi-brand showroom is part of TCIL's effort to centralize and consolidate its operations across its different automotive brands. "As we continue to be optimistic of the automotive industry in Singapore, this new multi-brand showroom will enable us to further strengthen our brand presence and better serve the needs of all Tan Chong customers. By offering enhanced comfort and convenience, this development reflects our commitment to bring the customer experience to a new level." said Mr Glenn Tan, Executive Director of Tan Chong International Ltd.

The launch also marks the entry of the Nissan brand in the Leng Kee automotive belt, offering customers a brand new alternative location for new car purchases. Nissan customers can also expect work bay facilities for their car servicing needs in Leng Kee later this year.

Subaru customers on the other hand, can expect a bigger and better showroom twice the size of the previous facility upon the building's completion this year. The new office building will also house the headquarters of Subaru's regional operations, which have expanded in the recent years to accommodate the growth of the brand in the region.

The new building will allow customers to view and test drive new cars at the showroom, while existing customers are able to benefit from the after-sales services at the workshop and customer lounge, all conveniently available within the same building.